Font Licensing

How licensing works

Font licenses define how and where a typeface can be used. Different uses, such as print, web, logos, or social media, require different licenses. Licenses are usage-based, not ownership-based, and most design projects involve more than one medium. Because of this, it’s common for a single project to require multiple licenses. If you’re unsure which licenses apply to your project, feel free to get in touch, we’re happy to help.

Different licenses explained

For print and static design work.Use the font on a set number of computers to create posters, books, magazines, packaging, PDFs, and other non-interactive designs.

You can:

  • Install the font on the licensed number of workstations
  • Use the font for print design
  • Use the font for books, magazines, and editorial layouts
  • Use the font for packaging, labels, and physical products
  • Use the font for signage and wayfinding
  • Use the font in PDFs, presentations, and other static documents
  • Use the font for static digital images (posters, ads, banners)
  • Use the font for commercial and client work

You cannot:

  • Use the font on websites
  • Use the font for logos or trademarks
  • Use the font in social media content
  • Use the font in video or broadcast media
  • Use the font in templates, apps, or software distributed to others
  • Share, resell, or redistribute the font files
  • Allow unlicensed users to install the font

For use on websites only.
Choose a pageview tier based on your monthly traffic. Valid for one domain and its subdomains.

You can:

  • Use the font on websites via web embedding (@font-face)
  • Use the font for headings, body text, and UI elements on a website
  • Use the font on one domain, including subdomains
  • Use the font for commercial websites
  • Use the font for client websites
  • Self-host the webfont files or use an approved third-party hosting solution

You cannot:

  • Use the font in print or physical materials
  • Use the font for packaging or product design
  • Use the font in books, magazines, or editorial layouts
  • Use the font in PDFs or static documents
  • Use the font for logos or trademarks
  • Use the font in social media, broadcast, or downloadable digital products
  • Use the font in apps, software, or games
  • Use the font on domains not covered by this license
  • Share, resell, or redistribute the font files
  • Exceed the licensed monthly pageview limit

For logos, wordmarks, and brand identities.
Allows use of the font as part of a logo for a single brand or legal entity, across all media and formats.
This license covers the logo only. Other uses require additional licenses.

You can:

  • Use the font to create logos and wordmarks
  • Use the font as part of a brand identity for a single brand or entity
  • Modify or convert the font outlines as needed to create the logo
  • Use the resulting logo across all media and formats
  • Use the logo for commercial and client brands

You cannot:

  • Use the font outside the logo itself without additional licenses
  • Use the font for general print or editorial layouts
  • Use the font on websites beyond the logo mark
  • Use the font to create logos for multiple brands or entities under one license
  • Share, resell, or redistribute the font files
  • Allow third parties to access the font files

For use in social media content.
Covers organic posts, paid ads, stories, reels, and similar formats.
Priced by follower tier, based on the audience of the account(s) the font is used on.

You can:

  • Use the font in social media posts
  • Use the font in paid social ads
  • Use the font in stories, reels, thumbnails, and similar formats
  • Use the font in video and motion content distributed on social platforms
  • Use the font for commercial and client social media content

You cannot:

  • Use the font in print or editorial design
  • Use the font on websites
  • Use the font for logos or trademarks
  • Use the font in broadcast or streaming campaigns
  • Use the font in apps, software, or templates for resale or distribution
  • Share, resell, or redistribute the font files

For TV, streaming, cinema, and large-scale video campaigns.
Intended for commercial broadcast and high-reach video use.
Priced by estimated campaign reach.

You can:

  • Use the font in TV commercials and programming
  • Use the font in streaming and cinema ads
  • Use the font in cinema advertising and theatrical productions
  • Use the font in motion graphics, trailers, and commercial video productions
  • Use the font in large-scale video and digital campaigns
  • Use the font for commercial broadcast work

You cannot:

  • Use the font in print or editorial design
  • Use the font on websites
  • Use the font for logos or trademarks
  • Use the font in content distributed exclusively on social media
  • Use the font in templates for resale or distribution
  • Use the font in downloadable products or standalone digital assets
  • Share, resell, or redistribute the font files

For templates sold or distributed to multiple users.
Only allowed on platforms where the font cannot be extracted or reused by end users.
Font files may not be included or made accessible.

You can:

  • Use the font in templates sold or distributed to multiple users
  • Use the font on platforms where font extraction is technically not possible
  • Use the font in website templates, social media templates, presentation templates, and similar products
  • Sell or distribute templates multiple times

You cannot:

  • Include font files in the template
  • Allow end users to download, install, or reuse the font
  • Use the font in editable source files where it can be extracted
  • Use the font outside the licensed template product
  • Share, resell, or redistribute the font files

For embedding the font inside apps and software.
Allows the font to be built into mobile, desktop, or web-based applications, protected so end users cannot access or extract it.

You can:

  • Embed the font within mobile, desktop, or web-based applications
  • Use the font for user interfaces, navigation, menus, dashboards, and in-app content
  • Distribute the application commercially or non-commercially, with the font embedded and protected

You cannot:

  • Distribute the font as a standalone file
  • Allow end users to install, access, or extract the font
  • Use the font in editable products where end users can obtain the font files
  • Use the font in templates or design tools that let third parties export content using the font (unless separately licensed)
  • Distribute the font independently of the licensed application
  • Share, resell, or redistribute the font files

For testing and evaluation only.
Try the font in private, non-commercial work before you buy. A paid license is required before anything made with a trial is published or used commercially.

You can:

  • Test and evaluate the font in design software and other apps
  • Create internal mock-ups, layouts, concepts, and explorations
  • Test the font in unpublished designs, prototypes, and other non-public work
  • Create concepts or presentations for internal review or client approval (not published or used commercially)

You cannot:

  • Use the font in any final, published, or publicly distributed work
  • Use the font in commercial products, advertising, or campaigns
  • Use the font in final work delivered to a client or third party
  • Use the font on a live website, social account, app, broadcast, or template
  • Use the font in a final logo, trademark, wordmark, or brand identity
  • Use the font in anything offered for sale or distribution
  • Allow anyone else to access, extract, install, or use the trial font
  • Use a trial as a substitute for a paid license

What each license covers

Usage Desktop Web Logo Social Broadcast Template Application
Print design (posters, flyers)
Books & magazines
Editorial layouts & PDFs
Packaging & labels
Physical products & merchandise
Signage & wayfinding
Static display ads & banners
Presentations & slides (your own)
Websites (via @font-face)
Web apps & SaaS (browser-based)
E-commerce websites
Client websites
Logos & wordmarks
Brand identities
Social media posts & ads
Video on social platforms
TV, streaming & cinema ads
Motion graphics, trailers & film
Templates for resale or distribution
Templates end users can edit (text only)
Native mobile & desktop apps
In-app interfaces & content
Included Not included

In every license, the font files themselves are never shared, redistributable, or extractable.

Licenses are usage-specific. Most projects require more than one license.