Privacy Policy

Last updated: September 2026

This Privacy Policy describes how Studio Rakel Tomas ehf., trading as SilkType (“we”, “us”, “our”), collects, uses, and shares your personal information when you visit or make a purchase from silktype.co (the “site”).

The data controller responsible for your personal information is Studio Rakel Tomas ehf., Skólavörðustígur 16, 101 Reykjavik, Iceland.

Your Personal Information

When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “device information”.

We collect device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
“Log files” track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/ exit pages, and date/ time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the site.

Where required by law, we ask for your consent before setting non-essential cookies, and you can manage or withdraw your preferences at any time through your browser or our cookie settings.

Additionally when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “order information”.

When we talk about “personal information” in this Privacy Policy, we are talking both about device Information and order Information.

Currency

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

How Do We Use Your Personal Information

We use the order information that we collect generally to fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/ or order confirmations).

Additionally, we use this order Information to:

Communicate with you
Screen our orders for potential risk or fraud
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products

We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our site.

Email Marketing

With your consent, we may send you emails about new releases, offers and news. You can unsubscribe at any time using the link in any marketing email, or by contacting us.

Sharing Your Personal Information

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

We use Klaviyo to manage our email marketing and customer communications. Where we run advertising campaigns, we may share limited information with advertising partners to deliver and measure ads.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here. You can opt out of targeted advertising by using the links below:

Do Not Track

Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

You also have the right to lodge a complaint with your local data protection authority. In Iceland this is Persónuvernd, the Data Protection Authority (personuvernd.is).

Data Retention

We retain your order information for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting and tax requirements (in Iceland, accounting records must be kept for 7 years), after which it is deleted or anonymised, unless you ask us to delete it sooner.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at silktype@silktype.co or by mail:

Studio Rakel Tomas ehf.
(SilkType)
Skólavörðustígur 16
101 Reykjavik
Iceland